Case Study: Veterans Rebuilding Life
Veterans Rebuilding Life connects resources around the world with doctors and donors in the US to get transportation and medical care for desperately sick and injured children in the Middle East. They also raise fund for veterans at home and other organizations with similar missions.
As a board member of VRL, Pollen co-founder John Natoli was excited to bring the organization to the next level with a new brand and website. Founded by veterans, the original brand had a heavy military style. Pollen injected emotion and a message that would appeal to the civilian audience with an icon representing the heart of a hero.
The website includes inspiring photography shot by VRL members and clear calls to action to help. Within the first week of launching the new website, VRL received more money in donations than it had for 6 months prior.